Your Fractional Partner for Social-First Growth.

I don’t hand you a deck… I work withyour team to build and execute a social strategy that actually works.

The Story Behind Cheddar

When the world shut down in 2020, my video production business vanished overnight. Instead of waiting it out, I started creating on TikTok — experimenting, learning, and posting consistently until I grew an audience of over 200,000 followers and brands began reaching out. That’s when I realized brands didn’t just need videos; they needed social-first content that actually connects. So I shifted from creating for my own account to creating for theirs. Today, I help some of the biggest brands and agencies in the world win on social by making content that resonates — because I’ve lived it, tested it, and proven it myself.

Tommy Guta

Founder & Creative Director

TRUSTED BY

What I Create

Organic Content

Paid Ads

Activations

Proven Results

Real campaigns. Real metrics. Real growth.

KeyBank Social Boost

In my first year partnering with KeyBank, I created 40 social-first videos that drove over 170,000 total views — averaging 4,263 organic views per piece — leading to a +263.6% increase in video output and a +914.5% surge in Instagram views.

Dooney & Bourke 10X

For Dooney & Bourke’s NFL collection, I developed and produced 10 high-performing ad assets that generated $410,857 in revenue from $40,589 in spend — resulting in a 10.12x ROAS across the campaign.

Popeyes Live Posts

I partnered with Popeyes on a 7-city college football tour, leading the capture of live stories, real-time social content, and more than 100 photo and video assets their team could post instantly — all culminating in an energetic recap that brought the full experience to life online.